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The First International Symposium on Crypto-Marketing
will take place in a hybrid fashion at the University of Lucerne on August 31st and September 1st, 2021.

Experts on blockchain technology, smart contracts, and non-fungible tokens will share their insights into the current and future developments in the crypto world in order to spark discussions on the implications of the new and evolving technologies for the marketing landscape.

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This event marks the kick-off for pioneering scientific research in the field of crypto-marketing.

We are looking forward to gaining profound insights and to setting up a framework and research agenda for the future of crypto-marketing research.

Hosts

Professor Dr. Reto Hofstetter
Professor of Digital Marketing

University of Lucerne

Felicia Rohlfsen, MSc
Research Assistant and PhD Candidate
University of Lucerne

Melanie Clegg, MSc
Research Assistant and PhD Candidate
University of Lucerne

Participants

Prof. Dr. Emanuel de Bellis
University of St. Gallen

Prof. Dr. Bernd Schmitt
Robert D. Calkins Professor of International Business
Columbia Business School

Prof. Dr. Z. John Zhang
Professor of Marketing
The Wharton School

Prof. Dr. Amit Gandhi 
Professor of Economics and Marketing
The Wharton School

Prof. Dr. Cait Lamberton
Professor of Marketing

The Wharton School

Prof. Dr. Jehoshua Eliashberg
Professor Emeritus of Marketing

Professor Emeritus of Operations, Information and Decisions
The Wharton School

Prof. Dr. Puneet Manchanda
Isadore and Leon Winkelman Professor &
Professor of Marketing
Senior Editor, Marketing Science

Prof. Dr. Abhishek Borah
Assistant Professor of Marketing
INSEAD School of Business

Speakers

August 31st, 2021

14:00 – 14:15
Welcome and introduction
Prof. Dr. Reto Hofstetter
University of Lucerne

14:15 – 14:45
Non-fungible tokens from a business perspective
Marc Baumann
Head of Marketing & Communications at Bitcoin Suisse

14:45 – 15:15
Non-fungible tokens in advertising
Martin Stoev
CEO at AdHash

15:15 – 15:45
Non-fungible token certificates in luxury, art and digital media
Daniel Haudenschild
CEO at ORIGYN Foundation

15:45 – 18:30
Implications of non-fungible tokens for marketing theory and practice – (price, place, product and promotion)
Discussion among attending scientists

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September 1st, 2021

14:00 – 14:45
Non-fungible tokens from a technological standpoint
Prof. Dr. Tim Weingärtner
Lucerne University of Applied Sciences and Arts
Blockchain Lab, Lucerne School of Information Technology

14:45 – 15:15
Legal issues related to non-fungible tokens
Nicole Beranek Zanon
Härting Rechtsanwälte

15:15 – 16.45
Implications of non-fungible tokens for marketing theory and practice – (price, place, product and promotion)
Discussion among attending scientists

Contact us

Any questions?

Contact us:

Felicia Rohlfsen
felicia.rohlfsen@unilu.ch
Frohburgstrasse 3 | P.O. Box 4466
6002 Lucerne | Switzerland
www.unilu.ch